"Committed to Excellence"

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About Us...
 
We are dedicated to making a difference in our community and meeting your cycling needs by providing incomparable service & precision workmanship with unswerving integrity.  We are committed to excellence!

 Shawn & Traci Parsons, Owners


Bicycle Service Direct, was founded in June 2007, as a neighborhood based company providing uncompromising quality service by Master Bicycle Mechanic Shawn Parsons. 

Shawn Parsons at 19 years old...cyclist in Southern California.
 
Shawn's first job was working in a bike shop in Southern California, where he learned his bicycle mechanic skills, built specialized custom racing bicycles and later managed the shop.  He then moved to Big Bear Lake, California where he was a machinist for custom bicycle frames, suspension forks, disc brakes and wheels.  He worked with clients on frame geometry and component choices for personal requirements and maximun performance.

 
Shawn has been cycling for over 29 years.  It was a natural fit for Shawn to open a bicycle shop here in Wilsonville, Oregon. 
 
Community is very important to us and we try and take every opportunity to participate in local events:  Boeckman Creek Primary Safety and Wellness Fair, Fun in the Park, 50+ Bike Group and Wilsonville Summer Bike Safety Fair.
 


        

   Shawn & Traci Parsons            Shawn and Ryan

 

Wilsonville's Family-Owned Bike Shop is operated by a past-his-prime cyclist with an acute case of obsessive compulsive techno-geek disorder (aka OCTGD) and his "relatively" normal wife.


 

                  

             

Drawings by our son Ryan


            

  

Shawn & Eddy Merckx                Traci & George Hincapie